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Every brand, every company, every experience has a story

Business Powered by Stories

We tell stories about our experiences with brands and companies all the time. The vast majority of these stories are mundane and forgettable. However, every now and then, one of them catches our imagination and seems to speak to us personally. We are intrigued and want to get closer, learn more; possibly become part of the story ourselves. The story has helped create an emotional bond, one that transcends service or product. In the process we go from being merely loyal customers or employees to becoming fiercely zealous advocates. Each of us can speak proudly and often of ‘our brand’, ‘our company’.

Apple, Nike, Harley-Davidson, Volkswagen, and Jack Daniel’s are a few of this select group that have harnessed the deeply felt energy of story to power their business success. Call them ‘storied brands’ or ‘storied companies,’ in either case their story is a significant factor in their success. Everything they do, every experience they create—with employees, customers, and the public in general—supports and enhances this story.

StoryTellings™ will help you discover your company or brand story and tell it and live it in a way that creates these enduring emotional bonds. It will help you identify those essential experiences that create indestructible bonds with customers and employees.

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What can StoryTellings™ do for you?

StoryTellings™ is a market research process using stories and a proprietary narrative analysis technique to help organizations discover the unconscious emotional motivations that drive consumer and employee behavior.